Apple stars like Tim Cook, Jony Ive and Phil Schiller are well known, even beyond Silicon Valley. Here's a "who's who" of the rest of Apple's talented executive bench.
Craig Federighi
Senior Vice President, Software Engineering
Federighi's relationship with Apple goes back to 1996; he was a NeXT employee when Apple acquired that company as part of its reunification with Steve Jobs. After leaving in 1999, he returned a decade later to focus exclusively on the Mac OS X operating system, a role that was expanded when he replaced long-time veteran Bertrand Serlet earlier this year.
The move comes during an important transition for OS X: Lion, the latest update, promises new features that will bring the desktop and laptop software closer in line with Apple's iOS mobile operating system.
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